Skirt-based Finance

Bankers prefer long-haired and short-skirted women because by co-incedence, all the booms in the 20th century occurred when shorter skirts and longer hair were in fashion, and all the recessions happened when longer skirts and shorter hair were in fashion.

Believe it or not, there is a long-standing theory that skirt length is linked to booms in a country’s wealth: the better the economy, the shorter the skirt and vice versa.

Many American stockbrokers noticed that the long-term trends of stock prices and the hemlines on women’s skirts appear to be connected. Skirt hems rose to miniskirt shortness in the 1920s and in the 1960s, peaking with stock prices in the United States both times. Floor-length fashions appeared in the 1930s and 1970s, and the price of stocks dropped at the same time.


Lots of stock market experts disagree and think that the connection is as thin and flimsy as a miniskirt itself. Their main argument against it is that England was not in great economic shape during the 1920s. There was striking, mass unemployment and depression. So why did women take to wearing short skirts? Perhaps it was because living standards were improving at the same time, with a rise in the entertainment market and consumer goods. Also, magazines began to give more knowledge to women who had gained a new independence after the war years.

It was the same in the 1960s. Stock prices may not have been high, but the early part of the period is remembered for its economic affluence and high employment rate. The standard of living improved steadily throughout the decade. The 1960s are thought of as being ‘swinging’ and liberal, with increased consumer confidence and the blossoming of pop culture that spread across the world.

So, rising hemlines are more likely to be an indication of the mood of the time. The shortening of skirts shows a general increase in friskiness, excitement and daring among the population, and long skirts are sometimes worn in times of fear and general gloom. The stock market may or may not change direction in step with these expressions of mood.

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