Feminist discourse in favour of the enhancement of the female body mainly revolves around the argument that it need not be inherently anti-feminist for a woman to conform herself to a conventional beauty ideal.
Common justifications for this view include “as long as you do it for you,” or “as long as it makes you feel good” – observe that these arguments seem to revolve around the thought that the artificial enhancement of femininity is a matter of choice for the female in question. It also makes the rather bold assumption that this choice exists outside the influences of society – that is to say, make-up, high heels and g-string apologists argue as long as a woman has convinced herself that her conformity is “her choice”, there can be nothing demeaning or anti-feminist about her behaviour.
“I am a feminist, and I wear make-up and dress in a distinctly feminine manner (which sometimes means a distinctly uncomfortable manner, as with high heels), and try as I might I cannot fully reconcile the two.”
– Autumn Whitefield-Madrano
The main problem with the apologist argument seems to be it completely disregards the fact we exist ‘in relation to each other’, a view held by the 20th century French philosopher Jean-François Lyotard. This relation not only makes the conventional beauty ideals difficult to forsake, it also points out that a total independence of the patriarchal turning-women-into-vacuous-playthings culture will be hard to achieve.