Double Marketing Standards


[The typical commercial directed at women.]

Generic woman: Ouch, my stomach!

Male voice over: Do you suffer from gut agony?

Generic woman: And my head!

Male voice over: Tension head? Got that bloated feeling? Inevitable wrinkles? The beginnings of lady moustache? And now you’ve pissed yourself again? Women, you’re leaking, ageing, hairy, overweight, and everything hurts. And your children’s clothes are filthy. No wonder men long for other less clammy women. For god’s sake sort yourself out!

Generic woman: Now I’m free to live my own life, my way!

[The typical commercial directed at men.]

Male voice over: Men, shave and get drunk! Because you’re already brilliant!

That Mitchell and Webb Look (2006-2010)

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