Double Marketing Standards


[The typical commercial directed at women.]

Generic woman: Ouch, my stomach!

Male voice over: Do you suffer from gut agony?

Generic woman: And my head!

Male voice over: Tension head? Got that bloated feeling? Inevitable wrinkles? The beginnings of lady moustache? And now you’ve pissed yourself again? Women, you’re leaking, ageing, hairy, overweight, and everything hurts. And your children’s clothes are filthy. No wonder men long for other less clammy women. For god’s sake sort yourself out!

Generic woman: Now I’m free to live my own life, my way!

[The typical commercial directed at men.]

Male voice over: Men, shave and get drunk! Because you’re already brilliant!

That Mitchell and Webb Look (2006-2010)

1 thought on “Double Marketing Standards

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s