Roaring Twenties (c. 1920s)
Women in the United States were given the right to vote in 1920, and it set the tone for the decade. Women who had held down jobs during World War I wanted to continue working. Prohibition caused speakeasies to spring up, which, along with the rise of “talkies” and the Charleston, created a flapper-friendly culture. Women favoured an androgynous look, downplaying their waists and wearing bras that flattened their breasts. Beauty in the 1920s was a curveless, boyish body.
“Women have a much better time than men in this world; there are far more things forbidden to them.” ― Oscar Wilde
Golden Age Of Hollywood (c. 1930s – 1950s)
The Golden Age of Hollywood lasted from the 1930s through 1950s. During that time, the Hays Code was in effect, establishing moral parameters regarding what could or could not be said, shown, or implied in film. The code limited the types of roles available to women, creating an idealized version of women that, for the first time, was spread around the world. Movie stars at the time, like Marilyn Monroe, flaunted curvier bodies with slim waists.
“Hollywood is a place where they’ll pay you a thousand dollars for a kiss and fifty cents for your soul.” ― Marilyn Monroe
See other: Ideal Female Body Types Throughout History